Cris Cato - Affiliate Marketer

Honestly, everyone making money online has an email list. It’s the number one key to opening the success floodgates. Because you can market to your list whenever you want. It’s a resource you can tap at any time and generate income.

So, how do you build a list?

There are 3 factors in list building you need to consider:

• The Squeeze Page
• The Incentive
• The Opt-in Success Page

The Squeeze Page – Your opt-in page is the page you send visitors to to build your list. It’s the page where you ask them for their email address. So, obviously it has to be well designed. And it needs to be simple to see how to opt in. And have a clear call to action.

If you fail to make a strong close, you’re wasting your efforts. Your call to action tells the visitor what to do. And if you don’t include it, they won’t opt in. It’s strange, but if you don’t tell people what to do, they won’t do it.

One way to really spice up your squeeze page is to add a video to it. You only have a few second to get your visitors attention – video helps! It also allows you to tell them what to do several times. And you can have the video just tell them to fill in your form after it’s done playing.

Now, don’t worry if you have no idea how to make videos. Hiring out-sourced help to do it for you only costs $150 – $250. You can also find ready-made list building tools that give you squeeze page templates.

Your Bribe – Next, you’ve got to figure out what your bribe is. You have to give people a compelling reason to give your their email. Email privacy is very important to most people. This means your bribe needs to be very attractive.

The only way to make this work is to provide real value. It has to be something that people actually want. And will be able to actually benefit from it. This can be:

• A free report
• A piece of software
• A video
• An email series

You’ve got to create some great content. It’s got to be something helpful for your new subscribers. And of course it has to be free. If you make it good enough, they will give you their email in exchange.

Now, if you don’t know how to create the bribe don’t worry. It’s super easy to hire someone to create it for you. You just pick the topic and they create the training. A 5-part email series is a good freebie. You can have ghost writers create emails for under $25 an email. So, a great premium will cost you around $100 – $150.

Or again, you can find complete list building packages for sale online that include an email series. Two critical aspects of using a follow up series. First of all it has to give the subscriber what you promised – valuable information. And second, it needs to make you money. Mixing some affiliate products into your email series is a great way to do this. This allows you to get started with no products of your own. And it enables you to generate cash right away from your new list.

The Opt-in Success Page – Finally, you need to consider your opt-in confirmation page. This is the page your subscriber sees after they opt in. It’s a great idea to give them some valuable information right on the thank you page. This helps them feel they’ve made the right decision giving you their email. And it helps you establish the relationship. Then they’re more receptive when you email them.

You can use a “done for you” email marketing system. You can also put the whole thing together on your own. And do your own writing for this content. Or have someone ghost write for you.

In closing

It makes no difference whether you build your opt-in, bribe and thank you page. Or if you hire people to do this for you. Or if sign up for a “complete package” solution. The key is to start building your list. Because once its built… You’ve got a license to print money!

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